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Updating The Times paywall UI

The Times app paywall has not been looked at for over 5 years now and no longer matches the new UI used on the App.

Role: UI

Activities

  • Competitor analysis
  • UI exploration
Hero_image

Testing UI which match The Times new clean look

The Times has a new clean look. The existing paywall no longer fits in with this new look. It feels heavy, outdated and does not make it clear to users what getting a subscription entails.

Paywall opt 1

Removing all clutter

These versions aim to reduce the noise and provide the information as clearly as possible to users.

Paywall 2
Paywall 3

Adding some personality

These versions aim to add some personality to the paywalls. The images and illustrations can be swapped out for new ones to reflect stories around the world and current affairs.

Paywall 6

Thanks for having a look.