Hi I’m Rob
What I’ve worked on
I’m a product designer delivering growth by meeting business KPIs and user needs.I help businesses better understand their users, create simple and engaging experiences and drive measurable impact.
I consider myself an adaptable designer, tailoring my approach by balancing project constraints, user needs and business goals.
Redesigning The Times Checkout
Redesign and rebuilding the checkout to improve conversion rate after 5 years of neglect
Conversion rate
+4.5%
Marketing permission sign up
+10%
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Rebuilding The Times subscription system
Rebuilding the subscription system to allow users to upgrade and to enforce their allowances
Upgrade rate
5%
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Creating the Uswitch Quick Checker
Creating a new tool to help users feel more confident in their decisions during an energy crisis
Monthly returning users
200,000
Marketing permission sign up
5%
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A footer because every website wouldn’t be complete without one
A footer because every website wouldn’t be complete without one